First Touch or Last Touch Attribution? Figure out the right question to ask first.

1 min
Keith Perhac

There are many different ways to set up your attribution, but it has to answer the questions you have. In this quick clip, Keith talks about that, and what those questions are for most people.

Interested in more?

We have a wide range of resources to help you get the maximum ROI out of SegMetrics

Articles

Dive into our articles on the latest with SegMetrics and practical advice for optimizing your marketing.

Courses

Explore our expert-led marketing courses, designed to offer learning paths for beginners and advanced users alike.

Help Center

Our Help Center is your go-to resource for support, offering support docs, guides, and FAQs to aid you in using SegMetrics.