Keith Perhac – SegMetrics Training Hub

Marketers live and die by their KPIs…BUT is that really fair?

In this live training we’ve got Keith Perhac, Founder of SegMetrics to share what should matter more to marketers than KPIs.

Tracking Lasting ROI and Why That Matters

Tracking lasting ROI means tracking your client’s journey across the first purchase, and every purchase beyond that to calculate the true lifetime ROI of an ad campaign. Listen as Keith Perhac #SegMetrics discusses the impact of lasting #ROI on your business.

First Touch or Last Touch Attribution? Figure out the right question to ask first.

There are many different ways to set up your attribution, but it has to answer the questions you have. In this quick clip, Keith talks about that, and what those questions are for most people.

The eCommerce Sales Cycle – What you need to know in under 60 seconds

We did a case study on eCommerce and what we learned about the sales cycle is exactly what is happening to Keith in real life. Watch this video to learn more!

Identifying and Fixing Holes in Your Sales Funnel – Improve your ROI

Identifying and fixing holes in your sales funnel can bring a huge return on your investment. Can you see the hole in this funnel and where we should focus our efforts to optimize?

Finding hidden holes in your nurture sequence Part 1

Listen as Keith shares a real-life example from #SegMetrics of a big hole in a funnel that was converting at 50%. What segment were we failing to serve? Part 1 of 2.

Finding hidden holes in your nurture sequence Part 2

Listen as Keith shares a real-life example from #SegMetrics of a big hole in a funnel that was converting at 50%. Part 2 – Identifying drops offs.

Beyond the Click Unleashing the Long-Term Impact of Ads on Customer Journeys

Here we explore the shortcomings of single-click attribution and delve into the transformative power of tracking ROI over time using SegMetrics. Keith underscores the critical importance of comprehending and catering to diverse user segments, while also shining a spotlight on key touchpoints that wield substantial influence on ROI. Gain invaluable insights into optimizing your marketing strategy and unlocking untapped potential by embracing a comprehensive approach to attribution and user segmentation.

Beyond KPIs Uncovering the High and Low Performers in Your Marketing Funnel

While many of us rely heavily on KPIs for performance measurement, Keith reveals how this approach may actually obscure valuable insights lurking within our data. Discover why contextualizing your numbers with detailed data segments is essential for unlocking the full potential of your campaigns, and learn how to identify high and low-performing segments that traditional KPIs often overlook. Keith will share real-life examples illustrating the transformative impact of this segmentation strategy on your marketing efforts, promising to revolutionize your approach and unearth untapped opportunities for success.

Slicing and Dicing Optimizing Your Marketing Through Customer Verticals and Segmentation

In this presentation, Keith Perhac, Founder and genius mind behind SegMetrics, will share his secrets about optimize your marketing funnels for the hidden gold through segmentation. Many of us live and die by our KPIs – after all, they are the standard in performance measurement, however, Keith has discovered in his years of deep diving into data that these numbers may actually be obscuring some winners, and some losers, inside your funnels. Keith will show you how to deep dive into those numbers, analyze verticle split sites, and use segmentation to reveal the real winners.