In this presentation, Keith Perhac, Founder and genius mind behind SegMetrics, will share his secrets about optimize your marketing funnels for the hidden gold through segmentation. Many of us live and die by our KPIs – after all, they are the standard in performance measurement, however, Keith has discovered in his years of deep diving into data that these numbers may actually be obscuring some winners, and some losers, inside your funnels. Keith will show you how to deep dive into those numbers, analyze verticle split sites, and use segmentation to reveal the real winners.
