Beyond KPIs Uncovering the High and Low Performers in Your Marketing Funnel

While many of us rely heavily on KPIs for performance measurement, Keith reveals how this approach may actually obscure valuable insights lurking within our data. Discover why contextualizing your numbers with detailed data segments is essential for unlocking the full potential of your campaigns, and learn how to identify high and low-performing segments that traditional KPIs often overlook. Keith will share real-life examples illustrating the transformative impact of this segmentation strategy on your marketing efforts, promising to revolutionize your approach and unearth untapped opportunities for success.