Beyond the Click Unleashing the Long-Term Impact of Ads on Customer Journeys

Here we explore the shortcomings of single-click attribution and delve into the transformative power of tracking ROI over time using SegMetrics. Keith underscores the critical importance of comprehending and catering to diverse user segments, while also shining a spotlight on key touchpoints that wield substantial influence on ROI. Gain invaluable insights into optimizing your marketing strategy and unlocking untapped potential by embracing a comprehensive approach to attribution and user segmentation.