Understanding The Key Metrics In SegMetrics

Here you’ll find definitions for the metrics we use and how they’re implemented in our reports, dashboards and widgets.

Go here to learn more about Key Metrics in SegMetrics.

Understanding Attribution in SegMetrics

In this article, you’ll learn about all of the available attribution models used in your SegMetrics reports, as well as how to filter your reports to show data around those various touch points.

Go here to learn more about Attribution in SegMetrics.

Pre-Defined and Custom Date Ranges

SegMetrics has both pre-defined and customer date ranges that can be used in reports or dashboards. You can learn more about what they are and how to use them in this article.

Go here to learn more about Date Ranges.

Channel Categorization

SegMetrics offers automatic channel categorization, just like you’re probably used to seeing in Google Analytics. Instead of listing every individual source, you have the option to use the groups.

They are available for use when building reports or custom dashboards, perfect for a top-level comparison.

Go here to learn more about Channel Categorization.

Get Automatic Insights

Analytics Insights makes it easier to discover what’s important in your data and then take meaningful action. The insights panel lets you see insights generated by SegMetrics, and lets you dive deeper into your data.

Insights explain trends, changes, and opportunities that can impact your business. For example, SegMetrics might provide an insight about an unusually low number of new users, giving you the opportunity to address the acquisition of new users before that decline turns into a long-term trend.

Go here to learn more about Automatic Insights.

Funnel Reports

Funnel reports allow you to track the conversion rate and revenue generated at each step of a marketing funnel.

Go here to learn more about Funnel Reports.

How to Export SegMetrics Reports to PDF

Exporting your SegMetrics reports to PDF is a quick and easy way to share valuable insights with your team or clients. This documentation will guide you through the simple process, ensuring you can easily generate and distribute reports in a format that’s accessible to everyone.

Go here to learn more about exporting reports.

How To Track And Report On UTM Parameters in SegMetrics

UTM parameters are a great way to track your ad campaigns, social media links and partner referral links, among other things.

This guide will provide more information on what UTM parameters are and how to use them.

Go here to learn more about how to track and report on UTM parameters in SegMetrics.

How can I report across all my different marketing tools to get actual customer value?

Discover how to use SegMetrics to get insights across your business’s marketing data. You can use SegMetrics to report across your different marketing tools to get insights, like actual customer lifetime value. How? By leveraging SegMetrics deep integrations with the tools you use, like Google Ads, Facebook Ads, and TikTok.

For more information, watch here.

Customer Journey Mapping with SegMetrics

Step into the future of customer journey mapping with SegMetrics. In this video, we reveal how our platform empowers you to map, analyze, and optimize your customer’s journey with precision. Say goodbye to fragmented customer data and hello to cohesive insights.

For more information, watch here.