SegMetrics automatically imports advertising spend data from your connected ad platforms and displays it in the Advertising report. By segmenting this data by individual ad accounts or platforms, you can analyze performance separately and make more informed decisions about your advertising investments across multiple accounts.
In this article #
- How SegMetrics collects ad spend data
- Viewing ad spend in reports
- Segmenting by ad account or platform
How SegMetrics collects ad spend data #
SegMetrics automatically integrates with advertising platforms including Google Ads, Facebook Ads, and others to fetch ad spend data. The platform handles data collection seamlessly without requiring manual imports or data entry. Your ad spend metrics update automatically to reflect current spending across all connected advertising accounts.
Viewing ad spend in reports #
Navigate to the Advertising report at https://app.segmetrics.io/a/report/ads to view your ad spend data.
The top-line metrics display the total ad spend across all connected advertising platforms.
Scroll down to see a breakdown of all connected advertising platforms with total ad spend for each platform. Click the Ad Campaigns, Ad Sets, or Ads tabs to view spend data at more granular levels.
Segmenting by ad account or platform #
To filter the entire advertising report to show data from only specific ad accounts:
- Click +Add Filter at the top of the report
- Select Clicked Ad from the filter type options
- Click Ad Account from the property list
- Check the individual account(s) you want to include in the report
- Click Confirm
The advertising report now displays only ad spend and performance data from the selected account(s). You can segment by other dimensions including campaign, ad set, ad name, or keyword by selecting different properties from the filter dropdown.
Segmenting allows you to analyze the performance of specific ad accounts or platforms separately, providing granular insight into where your advertising budget delivers the strongest return.
Frequently asked questions #
Can I create custom segmentation criteria?
Yes, SegMetrics allows you to create custom segments based on specific parameters or filters. You can combine multiple filter criteria to create complex segments. For detailed instructions, refer to the support documentation on Creating, Saving, and Reporting on Custom Segments in SegMetrics.
Can I compare the performance of different advertising channels using segmentation?
Yes, you can create multiple saved segments representing different advertising channels or accounts, then compare their performance metrics side by side in reports and dashboards.
Does filtering the report change the actual data in SegMetrics?
No, filters only change what you see in the current report view. The underlying data remains unchanged. You can clear filters at any time to return to viewing all data.
Can I save filtered views for future use?
Yes, once you’ve applied filters to create a useful view, you can save the report with those filters applied. This allows you to quickly access the same segmented view without recreating the filters each time.
How often does ad spend data update in SegMetrics?
SegMetrics syncs with your advertising platforms on a regular schedule to import the latest ad spend data. The sync frequency varies by platform but typically occurs multiple times per day to ensure your data remains current.
