Tagging Guide — Lesson 1 Using the Tagging Guide

Introducing the ultimate tagging guide as a blueprint to understand how leads move through the funnel and emphasized its importance in optimizing marketing strategies. Learn the two key reasons for tagging people: building a lead database for actionable analytics and serving highly relevant marketing based on interactions with the brand. This video explains how to use the tagging guide by identifying relevant tagging categories and maintaining consistency in tagging conventions to effectively segment and target leads.

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