Tips & Tricks – SegMetrics Training Hub

Tracking Lasting ROI and Why That Matters

Tracking lasting ROI means tracking your client’s journey across the first purchase, and every purchase beyond that to calculate the true lifetime ROI of an ad campaign. Listen as Keith Perhac #SegMetrics discusses the impact of lasting #ROI on your business.

First Touch or Last Touch Attribution? Figure out the right question to ask first.

There are many different ways to set up your attribution, but it has to answer the questions you have. In this quick clip, Keith talks about that, and what those questions are for most people.

The eCommerce Sales Cycle – What you need to know in under 60 seconds

We did a case study on eCommerce and what we learned about the sales cycle is exactly what is happening to Keith in real life. Watch this video to learn more!

Identifying and Fixing Holes in Your Sales Funnel – Improve your ROI

Identifying and fixing holes in your sales funnel can bring a huge return on your investment. Can you see the hole in this funnel and where we should focus our efforts to optimize?

Finding hidden holes in your nurture sequence Part 1

Listen as Keith shares a real-life example from #SegMetrics of a big hole in a funnel that was converting at 50%. What segment were we failing to serve? Part 1 of 2.

Finding hidden holes in your nurture sequence Part 2

Listen as Keith shares a real-life example from #SegMetrics of a big hole in a funnel that was converting at 50%. Part 2 – Identifying drops offs.

We’re diving into the world of attribution, comparing two models: First & Last Click Attribution

Discover the strengths and weaknesses of each model and learn why a balanced approach might be the key to truly understanding your customer’s journey.

Two important things to look at when you are optimizing your marketing funnels.

“How can I report across all my different marketing tools to get actual customer value?”

Discover how to use SegMetrics to get insights across your business’s marketing data. You can use SegMetrics to report across your different marketing tools to get insights, like actual customer lifetime value. How? By leveraging SegMetrics deep integrations with the tools you use, like Google Ads, Facebook Ads, and TikTok.

“How can I create a custom dashboard with new subscribers & ROI for my clients?”

Discover how to use SegMetrics to create custom dashboards and report on your client’s business and marketing data. You can use SegMetrics’ custom dashboards to report on your client’s numbers, like new subscribers and ads ROI.