Here we delve into the crucial concept of momentum in marketing strategies, exploring tactics to keep audiences engaged and conversions flowing seamlessly. Learn about the “salami tactic” and discover how it can slice through barriers to drive consistent progress towards your goals. Additionally, we uncover the power of gradually increasing the level of commitment from your audience, ensuring sustained momentum in follow-up sequences. Justin emphasizes the strategic importance of leveraging various types of offers across thank you pages, email signatures, and confirmation emails to maintain engagement and drive continuous progress along the customer journey. Don’t miss out on these invaluable insights to propel your marketing efforts forward with momentum!