SegMetrics Video Library – SegMetrics Training Hub

Marketers live and die by their KPIs…BUT is that really fair?

In this live training we’ve got Keith Perhac, Founder of SegMetrics to share what should matter more to marketers than KPIs.

The Most Popular Plus This Tools to Change Your Business with Brian Keith

Brian Keith wrote 20 Easy Ways To Make Money with PlusThis to help users learn the ins and outs of the app. He’s the creator of Hypersegmentation using the Google Sheets Updater from PlusThis, and speaks on PlusThis at SuccessCon and IKON.

Tracking Lasting ROI and Why That Matters

Tracking lasting ROI means tracking your client’s journey across the first purchase, and every purchase beyond that to calculate the true lifetime ROI of an ad campaign. Listen as Keith Perhac #SegMetrics discusses the impact of lasting #ROI on your business.

First Touch or Last Touch Attribution? Figure out the right question to ask first.

There are many different ways to set up your attribution, but it has to answer the questions you have. In this quick clip, Keith talks about that, and what those questions are for most people.

The eCommerce Sales Cycle – What you need to know in under 60 seconds

We did a case study on eCommerce and what we learned about the sales cycle is exactly what is happening to Keith in real life. Watch this video to learn more!

Identifying and Fixing Holes in Your Sales Funnel – Improve your ROI

Identifying and fixing holes in your sales funnel can bring a huge return on your investment. Can you see the hole in this funnel and where we should focus our efforts to optimize?

Finding hidden holes in your nurture sequence Part 1

Listen as Keith shares a real-life example from #SegMetrics of a big hole in a funnel that was converting at 50%. What segment were we failing to serve? Part 1 of 2.

Finding hidden holes in your nurture sequence Part 2

Listen as Keith shares a real-life example from #SegMetrics of a big hole in a funnel that was converting at 50%. Part 2 – Identifying drops offs.

We’re diving into the world of attribution, comparing two models: First & Last Click Attribution

Discover the strengths and weaknesses of each model and learn why a balanced approach might be the key to truly understanding your customer’s journey.